Unravelling the Norton Scam – Chapter 4

What are backlinks and how are they used in the Norton scam? Our OSINT investigations lead us into the world of SEO.

Chapter 1 – It all starts with a bad sock puppet

Chapter 2 – The Art of OSINT

Chapter 3 – What’s the big deal? And who’s to blame?

Chapter 4 – The more, the better

Our project started with a fake profile on Medium, which led us to several scam websites claiming to provide tech support. While the total number of these sites hasn’t risen much over the past months, entries promoting this scam on blogs, social media profiles and in comments on other websites have drastically risen. We see this as a crude search engine optimization (SEO) attempt.

Throughout the investigations we found individuals specializing in SEO, who where also likely linked to the network we were tracking. One of the sites that popped up in our search was yahoophonesupports(dot)com. Unlike previous fake sites that used Indian addresses and fake English-named personas, such as Nancy Wilson or Steven Dalton, this one was registered by someone named Jiya with a real looking email address. We had narrowed down our search to the city of Noida in India and the phone number used to register the site was definitely linked to our scam network. While most names used to register domains clearly came from fictitious peoples, maybe this was one was real.

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Searching for the name on Google led to a result that fits the picture: Jiya from Noida offering SEO services.

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Jiya mentions backlinks and blogger outreach, something we have seen in our scam as well. Let me explain the concept of backlinks, also known as inbound links. A backlink is a link on page A referring to page B. Most search engines interpret backlinks as votes on the popularity of a website. So, the more backlinks that lead to page B, the more popular this page seems and thus it will be rated higher in search results. The easiest way to create cheap backlinks is using free blogs, for example Medium. Googling the phone number used in this scam, we come up with over 1.000 Medium posts and sites, each also containing the link to one of the fake support sites, such as nortonhelpus(dot)com.

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We are not only seeing this on Medium, but across many platforms. The amount of backlinks created clearly indicates that we are dealing with a large team of people, as this is probably not possible by one person or a small team alone. The number of search results for the phone number shown above has risen from 4,000 in May to about 21,000 this week and is still rising!

Of course, most posts come from obvious sock puppets, created with fake names and stolen profile pictures. Here’s Brad Pitt, alias James Rocky, offering tech support.

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Once these sites are set up, clicking on the links can be automated, so that the target website (in this case all-emailsupport(dot)com) receives traffic, basically boosting its search index rating. The scam network is not expecting to generate any phone calls or support requests from these obviously fake Medium sites, these are just used in the SEO process for the actual scam site. We have been seeing these SEO-enablers on Twitter, Issuu and basically any platform that allows you to post information “quick and dirty”.

During our project we also looked at Google Trends, to figure out where the main targets of this scam were likely located. Obviously in the US, as the main tech support phone numbers were US toll-free numbers. However, we also noticed a British phone number. Google Trends allows you to look up search terms and see the interest over time and the region of interest for that specific search term. We were curious to see if any notable searches on one of the scam topics was googled in the UK often. We checked “activate Norton”, since this was one of the main services the scam network was allegedly offering: activating an expired Norton account.

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Sure enough, the main regions that googled this term were the US and India. The US is obvious. This is the market the scammers are targeting. But why does India rank higher? One explanation could be testing the search term during the SEO-process. Coincidently, some of the peaks in the interest over time relate to time periods in which new fake sites were created. No notable searches were seen coming from the UK.

As mentioned before, most of the bogus blog posts were created really sloppy, as their sole purpose was to generate backlinks. We also found several sites linked to this scam that were apparently selling software. A lot of these sites were created using predefined templates, in some cases showing the shipping time or the general location on a map.

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Apparently, the creator of this site had his location (likely based on a geolocation through Google) automatically added and didn’t bother to change it before putting the site online. In any case, he achieved his goal: A backlink to a scam site.

Now that we’ve learned how this scam uses SEO to promote their wrongdoings, is there anything that can be done to effectively tamper this scam network? How about Google, Bing, Yahoo and other major search engines take any site off their listing that features “+1-844-947-4746”.

Except ours, we’re the good guys!

Sector035/Matthias Wilson – 11.08.2019

Unravelling the Norton Scam – Chapter 3

Not all information can be found using OSINT. Sometimes a little social engineering can be useful to verify data or provide new leads.

Chapter 1 – It all starts with a bad sock puppet

Chapter 2 – The Art of OSINT

Chapter 3 – What’s the big deal? And who’s to blame?

Previously, we warned you not to call a certain phone number linked to multiple scam sites. So, what exactly happens if you call +1-844-947-4746? Although it was obvious that the sites we were looking at and this phone number were involved in some kind of scam, I was curious to see what the exact business model was. Before making the call, I googled a bit and found out that the number was toll-free in the US. After topping one of my burner phones, I dialed the number.

It rang shortly and a gentleman with an Indian accent answered and asked which kind of assistance I required. I explained that I had problems with Norton 360. I couldn’t activate it. The gentleman wanted my name and my phone number, upon which I provided him with some bogus data. At first, he asked if I was able to install software, as he wanted to use Supremo to check my computer. Playing dumb, I just told him that I didn’t understand what he wanted me to do and that I have never personally installed anything on this computer. My son always did all the IT-stuff for me.

Next up, he mentioned two URLs that I should try to visit: helpme(dot)net and 1234computer(dot)com. It turns out that both sites were also meant to give him remote access to my computer.

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This is where another important lesson in OSINT (and life) can be learned: Proper preparation prevents poor performance! I had not expected this and therefore hadn’t set up a clean Windows VM to play around with. Sadly, I had to find an excuse why I couldn’t access the URLs he had cited. I promised to call back, but never managed to get through again. From there on, the number only redirected me to voicemail. Funny enough, the mailbox mentions a typical American name as the owner. Maybe this could be useful in the future.

In any case, it was clear how the scam worked. Unsuspecting, non-tech-savvy users would call the hotline and give the scammers remote access to their computers. From there on, the possibilities to do harm are countless. Ever since then, I have always made sure to have a clean Windows VM that I can use in such cases.

Since we now had an idea what the scam was about, we decided to push forward with our investigations. Sector found a phone number associated with the site energeticsquad(dot)com. This site belonged to an IT-company named Energetic Squad LLC in Illinois, which coincidentally was also located at the address we had already seen on multiple scamming sites. The number found by Sector was an Indian mobile and I decided to get in touch with this person to find out if he or she was in any way related to the aforementioned website or any of the other scam sites. I noticed that it was registered in WhatsApp, so I decided to have a little chat. Of course, I used a burner phone for this; to be more precise, I was running WhatsApp in an Android VM on my computer.

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What struck me here, is that I was indeed on the right track. I never said that the company was a LLC, yet it was immediately mentioned by the person I was texting with. By this, the owner of the Illinois company offering local tech-support was using an Indian phone number. He wasn’t keen on giving me his name, but his reactions showed that me that the name I had was also likely correct. At least he didn’t deny it.

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I offered to buy his domain and we went back and forth regarding the price. I was pushing hard, something I usually wouldn’t do in a real case, and soon he asked if I could come to the US for further negotiations. I assume he was just trying to put me off track and distracting from the fact that he was actually located in India. His English also wasn’t what I would expect from a native speaker. Of course, I was able to travel to the US and at this point he decided to end the conversation.

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Being blocked by a scammer, because he accuses you of being a scammer. Now there’s a pot calling the kettle black! Of course, I burned bridges here and wasn’t able to reestablish contact after this. However, we did learn that the Indian mobile phone number was in fact connected to the website and the company. Also, we had likely found an actual name. Later on, we found out that the company Energetic Squad LLC had been registered in Illinois in the meantime, and that the name of their manager was the same name that is being used on the fake tech support voicemail. Everything and everyone is linked!

There were several other suspects which we had also contacted, and almost everyone acted as suspicious as the person I wanted to buy the domain from. In any case, these conversations gave us many new leads to follow up on and had us pivot toward social media profiles. Maybe these will provide some insight on the scam network (in the next chapter).

Sector035/Matthias Wilson – 07.08.2019

Unravelling the Norton Scam – Chapter 2

Art is often considered the process or product of deliberately arranging elements in a way that appeals to the senses or emotions. OSINT is art and sometimes OSINT produces art.

This is the second chapter of a series of short blog posts covering the investigation of a massive online scam network. If you are a new reader, I would advise you start with the first chapter to understand the context of this project.

The Art of OSINT

This is big! So far, we have collected information on hundreds of different entities; including websites, names, phone numbers, email addresses and much more. When we started, relevant data was just dumped into a text file. We also used Hunchly during our collection and then realized we needed to structure the most important data and moved on to a spreadsheet. This worked for a while, until we felt the need to display links between entities in an easy and understandable way. A more visual approach was chosen, and Sector started what I call “The Art of OSINT”: a link chart.

Sector used Maltego for our case, but there are many alternatives you can use as well. I have grown fond of draw.io and others might use one of the various mind mapping apps and platforms. The idea behind link analysis in general is to evaluate relations and connections between entities. Link charts are the visualization of this data, which in many cases make it easier for an analyst to discover connections. Sometimes the connections are not direct, but indirect, linking entities to each other by a third-party individual.

Let us take a look at how link charts can be built from scratch. In the first chapter of our series, I posted a screenshot of one of the scam sites.

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On here I already have multiple pieces of information that I can connect. A name, a postal address, a phone number and lastly an email address. Each of these is the starting point for further OSINT investigtions. We found that the email address was used to register the domain allbagmanufacturing(dot)com. This domain also lists an Indian phone number in the WHOIS data.

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It turns out, that the Indian phone number was also used to register the site roadrunneremailsupports(dot)com.

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In conclusion, both sites are likely connected. However, how do we know that this phone isn’t just a burner phone or a random phone number? More OSINT research is required to verify if the phone number is existent and who it belongs to. I also mentioned a little social engineering coming up, didn’t I? If you were hoping to read about this topic in the second chapter of our journey, I have to disappoint you. Rest assured, we have a nice story on social engineering in one of the later chapters. Now, let’s get back to our link analysis.

One piece of information leads to another and soon we find new leads and many connections between the entities. The chart itself has grown quite a bit in the meantime. At first glance, it will seem a bit chaotic. However, it is still easier to handle than relaying this information in a text-based form. For me, link charts have an artistic character. Each chart, whether built manually or automated, is one of a kind. Unique data, unique arrangements, all coming together to form a piece of modern art.

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Put this on a large canvas, have Sector sign it and it would be something that could be found in the Guggenheim Museum of Modern Art. One day I plan to do exactly that. A vernissage on “The Art of OSINT”. Until then, let’s keep creating more masterpieces with our online investigations and link charts.

Sector035/Matthias Wilson – 04.08.2019

Unravelling the Norton Scam – Chapter 1

If you have problems with Norton 360 or Norton Antivirus, please do not call +1-844-947-4746. You might end up with malware on your computer.

This is the start of a series of blog posts revolving around a massive scam network that targets individuals looking for tech-support regarding various software products. The scam mostly starts with fake Norton 360 and Norton Antivirus sites, however, has also been linked to fake Microsoft support sites and fake Facebook support sites (just to mention a few). We dug into this network, trying to identify the perpetrators behind it and used lots of different OSINT techniques over the course of several months. Every once in while a little social engineering came in handy, as we also contacted some of the suspected perpetrators directly. Our investigations are not over yet, there is still more to be found, but let us take you along this fascinating journey of online investigations.

Chapter 1 – It all starts with a bad sock puppet

Do you have a look at the accounts that connect with you on Twitter or Medium? I do, and so does my buddy Sector035. In late April 2019, a new person followed Sector’s blog on Medium and he had a look at this new follower.

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A weird URL? A nice picture of a female named Pierre? This profile was begging for further research. The URL led to a tech-support site that listed the following phone number: +1-844-947-4746. Sector didn’t even wait to check this number on his computer and immediately googled it on his cell phone. I guess that’s what you call OSINT curious.

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It turns out that this phone number was listed on numerous obviously fake sites and blog posts offering tech-support. Out of curiosity, we decided to take a closer look at some of the sites, in order to see how they were connected to each other and possibly find out who was responsible for creating them. At the time we had no idea how time consuming and big this project would be! Among the sites using the phone number, we initially concentrated on these four:

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Each site looked worse than the other. Horrible design, bad English and next to the aforementioned phone number, they all used the same address:

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While Sector started to check the WHOIS information using DomainBigData, GoDaddy and Whoxy, I looked into to Google Street View and did a little reverse image searching on the photos. It turns out that all the photos used were either stock pictures or stolen off other people’s social media profiles and the address itself was in an inconspicuous housing area. Googling the address led us to more suspicious sites, some of them using a different phone number. Among these was one belonging to a company allegedly called Energetics Squad LLC. No records existed for such a company in the State of Illinois, nor in any other state. Keep this company in mind, as it will show up in a later blog post as well!

The WHOIS check didn’t always provide the exact name of the registrant, but we found another similarity: most of the websites had been registered around March 13-14, 2019 in India.

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Using DNSLytics, Sector also checked the Google Analytics ID and found that the sites were not only linked by all of what was described above, they also shared a common tracking code (UA-code). At this point, it was time to start linking the information in Maltego.

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What started with a bad sock puppet, led to googling information and from there to a deep dive into domain data, Google Analytics research, as well as pulling corporate records from official state registries. The hunt was on and upon finding all this correlating data, we couldn’t just let go and decided to push forward.

Soon after, we started collecting information on an actual suspect and at a certain point engaged in an interesting conversation with this person. So, stay tuned for the next chapters of our fascinating journey!

Sector035/Matthias Wilson – 31.07.2019